Brand Executive – Hybrid / Logo Yazılım San Ve Tic A.Ş.


GENEL NİTELİKLER VE İŞ TANIMI

•Setting up the marketing strategies for Logo Group brand execution of marketing activities within the strategies set to achieve targets/KPI’s,

•Engage, inspire and educate the full ecosystem about Logo Group brand,

•Create integrated marketing and communications campaigns in line with brand strategy; own campaign implementation from conceptualization to execution,

•Coordinate all marketing activities and ensure consistency in the messages, branding, content and look-and-feel across all communication channels (TVC, Outdoor, Digital, Print, Radio etc.)

•Work with cross-functional team members (Digital marketing, Corporate Communications, Sales, Logo Group leaders) to coordinate Logo Group brand development activities,Constantly research and find creative channels, communities and technology to drive brand awareness,

•Conduct  intensive market analysis, manage brand awareness research projects and other ad-hoc surveys,

•Review, evaluate and measure all on and off air activity. Recommend improvements to innovate and optimize effectiveness of activity and company processes,

•Assist to prepare the brand marketing plan, annual budget control, communication/media plan and contracts delivery follow up,

•Ensure all activities adhere to the defined budget,

•Prepare necessary reports and presentations.

Qualifications

•Bachelor’s degree in Business Administration, Marketing, Communications or other related departments,

•5+ years experience in brand management and marketing functions, preferably in Technology, Telco, or FMCG industries,

•Knowledge of online/offline marketing campaign, (TV, radio, outdoor media plans,digital etc.)

•Strong understanding of web & software technologie,

•Analytical and innovative perspective,

•Knowledge in market research, analytics, advertising or user behaviour,

•Excellent time, process and task management skills, good analytical skills,

•Following new trends and goal oriented,

•Strong organization, monitoring and reporting skills, high collaboration with other functions & departments, at all levels,

•Excellent command of MS Office applications,

•Excellent command of written and spoken English.

Aday Kriterleri

Tecrübe: En az 5 yıl tecrübeli adaylar
Eğitim Seviyesi: Üniversite(Mezun), Yüksek Lisans(Öğrenci), Yüksek Lisans(Mezun), Doktora(Öğrenci), Doktora(Mezun)

Pozisyon Bilgileri

Firma Sektörü: Bilişim, Yazılım
Departman: AR-GE
Çalışma Şekli : Sürekli / Tam zamanlı
Personel Sayısı: Belirtilmemiştir
Ülke/Şehir: Kocaeli, İstanbul(Asya)

İlan Kapanma Tarihi

10 Şubat 2022

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